Plans & Pricing
Launch a high-end real estate website that actually converts. Start your 14-day free trial. Upgrade, downgrade, or cancel anytime.
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Why Top Shelf?
Most real estate websites cost $3,000–$10,000 upfront plus monthly fees—and still look outdated and convert poorly.
Top Shelf gives you a better experience, faster—without the upfront cost.
Choose your plan
Starter
Perfect for individual agents building a strong online presence.
$79/mo
14-day free trial
- A high-end website that makes you look like a top 1% agent
- Showcase your listings with clean, modern design
- 1 neighborhood page to establish local authority
- 1 blog per month to help you get discovered
- AI drafts professional blogs and neighborhood pages in seconds—review and publish when you're ready
- Print-ready listing flyers automatically generated
- AI-powered visibility to help you show up in search
- Custom domain (yourname.com)
- Compliance built in (no headaches)
- Email support
Pro
For agents ready to generate and convert more leads.
$149/mo
14-day free trial
- Everything in Starter, plus:
- 5 neighborhood pages to dominate your local market
- 5 blogs per month to increase visibility and traffic
- Priority support when you need it
- More opportunities to capture and convert inbound leads
Elite
For top agents and teams who want to scale visibility and inbound leads.
$349/mo
14-day free trial
- Everything in Pro, plus:
- Unlimited neighborhood pages (own your entire market)
- Up to 50 blogs per month for maximum SEO + AI visibility
- Dedicated support
Brokerages
Custom solutions for teams and brokerages.
Custom pricing
- Everything in Elite, plus:
- Unlimited blogs and content scaling
- Custom onboarding and support
- Flexible terms
- Built for multi-agent growth and brand consistency
Optional setup service
New to Top Shelf? Add one-time setup when you sign up for Starter, Pro, or Elite. A representative will contact you and walk you through getting your site live—so you can focus on your business instead of clicking through settings.
Identity & profile
We help you add your agent or team info so your site reflects who you are.
Branding & style
Logo upload, colors, and fonts—we’ll get your look consistent and professional.
Listings
We’ll enter all your active and coming soon listings so your site has real content from day one.
Compliance
License numbers, brokerage details, and legal disclosures configured so you’re ready to publish.
Custom domain
We’ll help you connect your own domain so your site lives at your brand URL.
Personal guidance
One point of contact to answer questions and make sure you’re ready to go live.
Compliance we handle
- Per-agent Privacy Policy, Terms of Service, and ADA accessibility statements
- DRE and brokerage attribution on all flyers and marketing materials
- CA AB 723 / SB 164 disclosure for digitally altered listing images
- TCPA-ready consent in contact and newsletter forms
Setup is a one-time add-on at checkout. You can also add it later from your account.
Compare plans
Feature-by-feature comparison across all plans.
| Feature | Starter | Pro | Elite | Brokerages |
|---|---|---|---|---|
| Website PlatformHigh-end website design | ✓ | ✓ | ✓ | ✓ |
| Page builder & drag-and-drop sections | ✓ | ✓ | ✓ | ✓ |
| Custom domain (yourname.com) | ✓ | ✓ | ✓ | ✓ |
| Neighborhood pages | 1 | 5 | Unlimited | Unlimited |
| Blog posts per month | 1 | 5 | 50 | Unlimited |
| AI drafting for blogs & neighborhood pages (review before publish) | ✓ | ✓ | ✓ | ✓ |
| Listings & MarketingUnlimited listings | ✓ | ✓ | ✓ | ✓ |
| Print-ready flyers for every listing | ✓ | ✓ | ✓ | ✓ |
| AI listing descriptions | ✓ | ✓ | ✓ | ✓ |
| SEO & AI DiscoveryAI search discovery | ✓ | ✓ | ✓ | ✓ |
| Dynamic meta tags & sitemap | ✓ | ✓ | ✓ | ✓ |
| Structured data (JSON-LD) | ✓ | ✓ | ✓ | ✓ |
| LLM & search engine optimization | Basic | Enhanced | Ultimate | Custom |
| Leads & ConversionContact forms & lead capture | ✓ | ✓ | ✓ | ✓ |
| Newsletter signup | ✓ | ✓ | ✓ | ✓ |
| Lead scoring | ✓ | ✓ | ✓ | ✓ |
| SMS lead notifications | ✓ | ✓ | ✓ | ✓ |
| Email lead notifications | ✓ | ✓ | ✓ | ✓ |
| Analytics & listing views | ✓ | ✓ | ✓ | ✓ |
| ComplianceDRE & brokerage attribution | ✓ | ✓ | ✓ | ✓ |
| CA AB 723 / SB 164 image disclosure | ✓ | ✓ | ✓ | ✓ |
| Privacy Policy, Terms, ADA statements | ✓ | ✓ | ✓ | ✓ |
| TCPA-ready contact & newsletter forms | ✓ | ✓ | ✓ | ✓ |
| SupportSupport level | Priority | Dedicated | Dedicated | |
| Monthly price | $79/mo | $149/mo | $349/mo | Custom |
| Start free trial | Start free trial | Start free trial |
How Top Shelf Compares
| Feature | Top Shelf | Luxury Presence | Placester |
|---|---|---|---|
| Upfront cost | $0 | High | Medium |
| Monthly cost | Transparent | High | Medium |
| Design quality | High | High | Medium |
| Time to launch | Minutes | Weeks | Days |
| Built-in compliance | ✓ | — | — |
| AI-powered content | ✓ | Limited | Limited |
| Lead capture & scoring | ✓ | Limited | Basic |
| Print-ready flyers | ✓ | — | — |
Why This Pays for Itself
Real estate math is simple: if your site helps you capture a few more leads and close one additional deal, it more than pays for itself—potentially covering years of Top Shelf.
One average net commission (~$7K after brokerage) can fund over 8.5 years of Top Shelf.
Frequently Asked Questions
Do you include MLS / IDX search?
No—and that’s intentional. Zillow and Redfin already do property search well. Visitors land on your site because they want to verify you’re who you say you are, not to browse listings. Top Shelf focuses on what actually moves the needle: a strong first impression, clean modern design, and lead capture that converts visitors into real clients.
Can I use my own domain?
Yes. Every paid plan includes a custom domain. During setup (or on your own) you can connect yourname.com so your site lives at your brand URL.
What happens after the 14-day trial?
Your subscription begins automatically. You can upgrade, downgrade, or cancel anytime from your account—no long-term contracts.
Is there a setup fee?
No mandatory setup fee. We offer an optional $500 Professional Setup & Launch service where a representative handles your identity, branding, listings, compliance, and domain for you.
How does compliance work?
Top Shelf automatically includes per-agent Privacy Policy, Terms of Service, ADA accessibility statements, DRE and brokerage attribution on flyers, CA AB 723 / SB 164 image disclosure, and TCPA-ready consent in all contact and newsletter forms.
Can I switch plans later?
Absolutely. Upgrade or downgrade at any time. Changes take effect on your next billing cycle.
How is my content generated?
Any input—listing descriptions, blog posts, flyer copy—can be generated by AI. And any content that’s published can be reviewed for compliance before it goes live.
Why Top Shelf is Different
High-end visuals
Clean, modern design that builds trust instantly—no cookie-cutter templates.
Fast & mobile-first
Optimized for speed on every device so you never lose a visitor to a slow page.
AI-powered content
Any input can be generated by AI and any published content can be reviewed for compliance.
Compliance built in
Fair Housing, DRE, AB 723, TCPA—handled so you can focus on selling.
Get started
Try your plan free for 14 days
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Sales & support: (925) 226-8407
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